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Telling it like it is - Effective Copywriting

This is a past event.

From 10:00 to 16:30 on 28th September 2017

Arts & Business Scotland, 1st Floor Rosebery House, 9 Haymarket Terrace, Edinburgh EH12 5EZ

Cost: A&BS Members £80+VAT. Non-members £120+VAT

This one-day training session is aimed at all individuals, regardless of their existing skills or experience, who need to develop a case for support for their project or cause. Offering a combination of project-based, hands-on writing exercises with tips, techniques and critical theory, the training session explores the five stages of the copywriting process in the context of putting together an effective case for support.

During the course of the session, we’ll cover off a number of topics including:

-Articulating a vision for your case for support
-Mapping out a communications journey
-Distinguishing features from benefits
-Creating a copy platform and a copy key
-Defining and applying your tone of voice
-Writing creative headlines
Crafting an elevator statement

About the trainer

Allison Traynor is an experienced copywriter and brand consultant who works with a variety of private, public and third sector organisations, helping them to find their voice, articulate their message, and ultimately, achieve their communication goals.
Allison has a particular interest in working with arts, charitable and public sector organisations and her fund-raising and case for support writing includes work for National Museums Scotland, The Queen’s Hall, Gretna Landmark Trust, Highland Museums Forum, Kilmahew/St Peter’s, National Youth Choirs of Great Britain, Penicuik House Preservation Trust, Willow Tea Rooms Trust and Maid of the Loch.


£80+VAT for Arts & Business Scotland members
£120+VAT for non-members

Includes lunch plus tea and coffee throughout

Local Authority Area
City of Edinburgh Council
Arts & Business Scotland
[email protected]