Events

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Telling it like it is: Effective Copywriting

From 10:30 to 16:30 on 15th March 2018

ARTS & BUSINESS SCOTLAND, ROSEBERY HOUSE EH12 5EZ

Cost: £25.00 - £50.00

Using copywriting skills to build an effective case for support.

This one-day training session is aimed at all individuals, regardless of their existing skills or experience, who need to develop a case for support for their heritage project or cause. Offering a combination of project-based, hands-on writing exercises with tips, techniques and critical theory, the training session explores the five stages of the copywriting process in the context of putting together an effective case for support.

During the course of the session, we’ll cover off a number of topics including:

Articulating a vision for your case for support
Mapping out a communications journey
Distinguishing features from benefits
Creating a copy platform and a copy key
Defining and applying your tone of voice
Writing creative headlines
Crafting an elevator statement
This course is provided and delivered to Resourcing Scotland’s Heritage by Arts & Business Scotland.

Theme
Funding & Finance
Local Authority Area
City of Edinburgh Council
Organisation
Resourcing Scotland's Heritage
Website
http://www.resourcingscotlandsheritage.org/event/telling-it-like-it-is-effective-copywriting-edinburgh-2/
Enquiries
[email protected]
Telephone
01315563353