An advertising campaign has been launched with the tagline "whatever cancer throws your way, we’re right there with you"

A major health charity has unveiled its new strategy, branding and logo.

Macmillan Cancer Support says the new look will help it better support people with the disease at all stages of their illness and recovery.

An advertising campaign has been launched with the tagline "whatever cancer throws your way, we’re right there with you".

This replaces the charity’s "life with cancer" campaign and the new brand will be incorporated across all the charity’s communications, including fundraising, social media and PR.

Kate Barker, director of brand at Macmillan, said: "While the charity is well known and has a recognisable brand, we know that not enough people with cancer are aware of all the ways we can support them.

"Our focus throughout this work has been on increasing Macmillan’s relevance and ensuring that everyone who needs us can access our support. In turn we hope that more people will be inspired to offer support to Macmillan.

"Strengthening our brand is an important way for us to make an even bigger difference to everyone living with cancer in the UK."