Award-winning brewery to donate proceeds of craft ale to SCAA
One of Scotland’s leading independent breweries has raised a high flying toast to a brew that is set to put some fizz into the fundraising efforts of Scotland’s Charity Air Ambulance (SCAA).
Launching the beer from the comfort of their custom-made bar at Inveralmond brewery, managing director Fergus Clark was joined by SCAA’s head of fundraising, Sally Cameron, and Joyce Leslie, a trustee of the charity, to formally wet the head of the new partnership
Five pence from every pint sold will go to the Perth-based charity which has responded to over 600 emergency callouts across Scotland since it was launched.
SCAA is Scotland’s only charity-funded helicopter air ambulance, fuelled entirely by public donation.
We hope people enjoy their pint knowing that they are helping keep our much-needed service in the air
Cameron commented: “We are delighted with this new partnership and we can see Inveralmond Brewery’s support will bring the life-saving charity into sharp focus in venues across the country.
“Not only will the 5p per pint donation prove a tremendous boost to our funds, but the exposure through Inveralmond’s wide and respected network of pubs and bars will also help spread awareness of the charity.
“We hope people enjoy their pint knowing that they are helping keep our much-needed service in the air. Today we raise a glass in celebration of them and Inveralmond Brewery for their generous support.”
An out-pouring of support for the charity brew has already started with venues in Perth, Edinburgh, Glasgow and Aberdeen already tapping into the latest fundraising gesture.
Clark added: “The SCAA Charity Beer has been very well received by our trade customers and we’re delighted with the early initial uptake of the brew which we are sure will be a hit with Inveralmond beer fans across Scotland.”