Baby loss charity launches new campaign


Held In Our Hearts is asking supporters to partake in at least 1k of exercise everyday in April

31st March 2020 by Gareth Jones 0 Comments

A baby loss charity has launched a new campaign after seeing an increase in need for support.

Edinburgh charity Held In Our Hearts has launched a virtual #AKADay challenge to keep the community connected and raise essential funds for its work.

The charity has seen an increase in the number of families reaching out for baby loss counselling and support services and wanted to create a challenge that enables people to keep active and connected during Covid-19.

Chief executive Nicola Welsh said: “Like many other charities, we have seen a large number of events cancelled and wanted to create a special, virtual challenge that filled that gap and gave the community something fun and motivating to engage in.

“In the last two weeks, we have provided over 83 hours of support to families individually, in couples and in groups, both face to face (online), by phone, email and text, which is a huge increase on our normal services. Now more than ever, we need to be able to continue providing support to families in the community and we know that the current crisis is having a severe effect on families’ mental health, especially for families who are pregnant again after loss.”

The #AKADay campaign is encouraging everyone to stay active throughout April and do 1K (or more) a day and help raise awareness of the charity’s work and raise essential funds. By the end of April participants will have walked 30K (or 18.64 miles) and feel better for it! If people are self-isolating or being shielded, they can do this in various ways – walk, jog or dance in the house or garden.

Fundraising manager Tracy Watt said: “We want this campaign to be inclusive for everyone and are encouraging people of all ages to get involved, to have fun and stay active in such challenging times. Our events may have been cancelled, but we are stronger together and we want this Campaign to be a positive and fun event for lots of people to get involved with.”

In order to take part, the charity is asking for a £5 donation on Facebook and people can also encourage others to donate in support of their challenge. If people prefer they can also text ONEK to 70085 where they can donate £5 to the charity.