Brewgooder beer wins major supermarket contract


Social enterprise beer Brewgooder will now be stocked in 100 Co-op stores

6th October 2017 by Robert Armour 0 Comments

A brewery which donates 100% of its profits to water charities, has secured a deal to supply one of the country’s biggest supermarket chains.

Edinburgh-based Brewgooder, which is bottled by cult brewer Brewdog, will be stocked in 100 of the Co-op’s stores from this month.

Last year, Brewgooder announced its mission to provide clean water for one million people by donating all profits from sales of its craft beer to water charities.

Figures from the United Nations show that more than 650 million people do not have access to safe, clean drinking water. 

Brewgooder co-founders, Alan Mahon and Josh Littlejohn, were both tackling homelessness in Scotland before combining their passion for craft beer and helping others with the development of their “Clean Water Lager” which is brewed at Brewdog’s Ellonbrewhouse.

Mahon said: “We are delighted to secure this listing, we feel there is a real synergy given the Co-op’s community locations, heritage and ethical trading and, passion for quality beers. Not to mention its existing work to support clean water projects.

“This is our largest listing into the convenience sector, and one we are looking forward to growing in the coming months.

"It will provide a boost to our brand awareness and business development at a key time, while having an impact on thousands of people facing water poverty through our essential clean water projects."

Jake Woods, Co-op’s beer buyer, said: “As a co-operative, collaborating with a social enterprise which has set out to use its profits to alleviate water poverty presents a great opportunity.

"It is an area where the Co-op has delivered significant support over many years – craft beer is an exciting category, we see significant potential for sustainable growth, and we are delighted to champion a beer that makes a difference to the lives of thousands of people.”