Campaign highlights plight of young people on verge of homelessness

End youth homelessness balancingweb

End Youth Homelessness said 80,000 young people are in 'dire circumstances'.

11th October 2016 by Gavin Stuart 0 Comments

A hard-hitting campaign shows the dilemmas faced by young people on the verge of homelessness.

The charity End Youth Homelessness drafted in advertising agency Leo Burnett to spearhead the Get Them to a Safe Place campaign, which will run online and in cities across the UK.

According to the charity, 80,000 young people in Britain are trapped in “dire circumstances”, either in abusive homes or on the streets.

Research suggests that ten times as many young people in the UK asked for help from local authorities in 2015 because they were homeless or at risk of becoming homeless, with thousands turned away.

The new campaign aims to raise awareness of young people in situations such as these through an animated film, outdoor art and posters.

Nicholas Connolly, director of End Youth Homelessness, said: “There are more than 80,000 young people experiencing homelessness in the UK today.

“Leo Burnett is helping us to enable those young people to escape homelessness for good, by bringing the issue to the fore.”