Humourous video has a serious message

Campaigners have launched a spoof Coke video highlighting the impact plastic bottles have on the environment.

Greenpeace released the stunt to coincide with the drinks’ giant Christmas PR campaign.

The video shows a montage of happy family Christmases, with spookily familiar music and lots of subtle signs that all is not quite as it should be.

Just out of shot, a red-lit truck casts its rosy glow on the celebrants as it passes by.

The final scene shows the lorry, a large dump truck laden with plastic waste, driving across a beach and into the surf, where the Santa-suited driver tips his load into the sea, and throws the Coke bottle he is drinking from after it.

The film’s final message reads: "Don’t let Coke choke our oceans."

Elena Polisano, oceans campaigner for Greenpeace UK, said: “The world is waking up to the plastic crisis in our oceans. We produced more plastic in the last ten years than during the entire twentieth century, less than 10% of it gets recycled, and it lasts for centuries, for the sake of products we only used for seconds.

“Sixteen million plastic bottles enter the environment each day in the UK alone, and many of them end up in our oceans where they choke sea life and gradually break down into plastic dust that spreads throughout the food chain, from plankton to your plate."