Charities embrace social media initiative

Social media

Workplace for Good allows organisations to utilise Facebook to boost opportunities

7th August 2019 by Gareth Jones 0 Comments

An initiative which aims to help charities use social media to connect is celebrating a successful first year.

Workplace by Facebook has released its first-ever social impact report in celebration of its one year anniversary of non-profit support programme, Workplace for Good (WP4G).

The initiative launched following the identification that global communication amongst charities was essential to help solve some of the world’s biggest challenges – although resources were not always available to them.

As a result, Workplace for Good donated the premium version of the Workplace software to non-profits and educational institutions globally to help connect, collaborate and create change in their communities. The project has now supported hundreds of thousands of non-profit workers and educators to continue their vital work in countries all over the world.

The report looks at the areas where Workplace has been successful in driving social impact, places a spotlight on the organisations doing extraordinary things with our platform and areas for growth and improvement.

A total of 78% of participants said using Workplace has made it easier for senior leaders to communicate with their colleagues and 57% said they had saved money through replacing other costly communications tools or cutting down on travel bills

Home Group, the A21 Campaign and LIVES have joined the Workplace for Good family in the past year, alongside the likes of UNICEF UK, WWF and Save the Children.

Children’s Hospices Across Scotland (CHAS) is an example of a Scottish charity that has signed up. The charity’s Morven MacLean said: “Workplace has connected our 870-strong volunteer force across Scotland, driving motivation and engagement. Workplace has removed siloes between teams and enabled volunteers to get involved in more activity over and above their regular roles. The platform has aided reward and recognition of volunteers by flattening hierarchy, enabling the CEO to thank volunteers individually and relay their stories to clients, press and people making financial donations.”