The launch of a new publicity campaign has been welcomed by charities that work to promote awareness

A nationwide campaign to raise awareness of the silent signs of sepsis has been launched.

The campaign aims to target more than a million Scots, through adverts in the media and posters in every community pharmacy in Scotland which will display warnings of the signs of sepsis.

Someone in Scotland dies every four hours from the condition, which can be difficult to diagnose as it is often wrongly identified as other illnesses.

The campaign is being delivered by the Scottish Government in partnership with sepsis awareness and support charities FEAT and Finding Your Feet.

Craig Stobo, founder and chair of FEAT, Scotland’s Sepsis Charity, said: “This is a milestone day for sepsis awareness in Scotland. We are delighted to be launching this nationwide campaign in partnership with the Scottish Government.

“We have pressed for the need to raise awareness of this killer condition and are confident that this Scotland-wide campaign will be a game changer in increasing the public’s understanding of the symptoms of sepsis and the quick action needed to save lives.

“We are proud to provide additional funding for this vital campaign and while we can’t bring back those lost to the condition, we dedicate this campaign to them and pledge to continue working towards the eradication of sepsis.”

Health secretary Shona Robison said: “The Scottish Government is committed to raising awareness of the dangers of sepsis. One person every four hours dies as a result of sepsis which is why it is so important this campaign, backed by £70,000 Scottish Government funding, will highlight the symptoms of this often-silent and often-deadly condition to millions of Scots.

“While mortality rates from sepsis have fallen by 21% since 2012, there is still more to be done and I am confident this campaign will play its part in equipping the public with a better understanding of the signs and symptoms.”