Facebook to make it easier for charities to fundraise

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Charities will be able to raise money for specific campaigns and the donation button has been improved

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20th November 2015 by Paul Cardwell 0 Comments

Facebook is trialling a new way for charities to raise money on its website.

It has launched the Fundraisers tool which allows non-profits to set up a page on their profile to raise funds for a specific campaign.

Organisations will be able to tell their campaign story, rally supporters, collect donations and visibly track its progress.

Facebook users will be able to donate in just a few taps and share their donations with friends.

All shared posts will include a donate button, making it easy for anyone who sees it to donate and join the fundraiser directly from their news feed.

The new tool is being tried out by 37 of the social network’s partner organisations in the US including Mercy Corps, National Multiple Sclerosis Society and World Wildlife Fund.

Naomi Gleit, vice-president product management at Facebook, said Facebook is committed to expanding the tool to as many organisations as possible in the future.

“With more than 150 million people around the world connected to a cause, Facebook is a global community of volunteers, donors and activists coming together to make the world a better place,” she added.

“People raise money for disaster relief, they search for missing children, and they bring attention to the issues they care about.

“We’ve seen from our community that when people take action, lives are changed. We know we can do more to enable these connections.”

To further help charities increase their donations, Facebook has also added some improvements to its donate button.

The button, which was launched in the UK in August 2015 and allows people to donate to a cause without leaving the site, will now be available on posts made by a charity as well as on it’s page.

Facebook say this is will give organisations a consistent place to collect donations and again give people an easy way to donate directly from their news feed.

Organisations interested in using these tools can sign up to learn more on Facebook's help page.