George Clooney launches Social Bite Christmas campaign

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Clooney appears in video filmed in Edinburgh donating £5 and urging others to do the same.

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14th December 2015 by Paul Cardwell 0 Comments

George Clooney can do no wrong!

Hot on the heels of winning the nation’s hearts on a recent visit to Scotland when he spent a morning in a not-for-profit sandwich shop he has now launched a campaign to feed thousands of homeless people run by the social enterprise.

The Hollywood movie star makes an appearance in a video for Social Bite’s £5 Christmas dinner appeal where he is seen handing over the first £5 donation (below).

Clooney, who shot to fame in television show ER, filmed the video clip on a staff member's iPhone when he was in Edinburgh in November.

In it (at three minutes and 20 seconds) he says: "I'm giving £5 to pay it forward at Social Bite. I hope you do to."

The campaign, which raised enough money last year to buy 36,000 meals to feed homeless people in Glasgow, Edinburgh and Aberdeen for the whole year, hopes to raise even more this year.

Josh Littlejohn, Social Bite’s co-founder, said: “Last year we asked the public to pay £5 to allow us to open on Christmas day and give local homeless people a place to go for a good meal. Our target was to provide 800 meals. We were amazed by the response and received over 36,000 donations from all over the world meaning we not only fed folk at Christmas, we were able to feed them all year round in all five of our shops.

“When George visited our shop last month, we asked him to make the first donation and with such a global star on film supporting us we’re hoping we can smash last year’s total and help even more people.”

When George visited our shop last month, we asked him to make the first donation and with such a global star on film supporting us we’re hoping we can smash last year’s total and help even more people

First Minister Nicola Sturgeon, Olympic legend Sir Chris Hoy, Labour Party leader Jeremy Corbyn, comedian Rob Brydon, broadcaster Chris Evans, and Scotland football manager Gordon Strachan have also pledged their support.

As well as raising money to buy dinners for homeless people in Scotland, those donating will be given the option to contribute towards a convoy of Social Bite vans which is leaving on 26 December with food and winter essentials to refugee camps in Calais, the Serbia/Croatia border, and Lesbos.

Littlejohn added: “We still have unacceptable levels of homelessness and poverty here on our doorstep and we’re grateful for the public’s support in helping us to do our bit, but we can’t forget the horrendous conditions faced by millions of innocent men, women and children feeling conflict.

“We’re aware that the refugee crisis is a highly politicised issue and we’re well aware that our small chain of sandwich shops can’t make a huge dent in a continent-wide crisis – but doing nothing isn’t an option. It's freezing there. Families are desperate for help and people will die from the cold this winter.

“Our trip is about reaching out a hand of compassion, and letting them know Scotland cares. We don’t know how many vans we’ll fill but we’ll take as many as we can with the donations we get.

“We’ve had amazing support from the outdoor clothing brand Trespass who have agreed to match each donation we receive with hats, gloves, coats and tents to help combat the subzero temperatures the refugees will have to endure in the winter months.” 

Donations to either or both causes can be made at itison.com.