A "how to" has been published by the IoF

Telephone fundraising guidance has been published by the Institute of Fundraising (IoF).

Supported by Ethicall, a specialist telephone fundraising agency, the advice has been developed alongside research which shows that telephone fundraising remains a staple in charities’ fundraising strategies and is a crucial channel to develop relationships with supporters.

Guidance is split into two parts: advice on the kinds of conversations fundraisers can have with supporters; and clear guidance on how fundraisers can plan and prepare for these conversations, including guidance on handling of personal data.

Tamsin Mitchell, business improvement lead at the IoF, said: “Feedback from fundraisers shows that the telephone can be crucial to building and strengthening relationships with supporters – it allows for an individual conversation which can truly enhance a supporter’s experience and is a really important way to say thank you.

Alex Weeks-Smyth, Client Services Director, from Ethicall, said: “There are few tools as powerful as the telephone to achieve long-lasting connections with donors.

“We hope this guide will help give charities some clarity on how the telephone can continue to be an important part of the fundraising mix.”