Headway has launched a new film which shows the complex and devastating effects of memory loss

An emotional campaign video has been launched by the brain injury charity Headway to highlight the complex and devastating effects of memory loss and the UK-wide support available to those affected by the condition.

The animation was produced in response to the findings of a survey conducted by Headway – which found that 72% of brain injury survivors feel that the people in their life don't understand their memory problems.

The video has been launched at the start of the charity’s Action for Brain Injury (ABI) Week (28 Sept to 4 Oct), which this year focuses on memory loss after brain injury. The animation aims to raise awareness and understanding of the challenges faced by those affected.

It tells the story of Tony, a father who sustained a brain injury in a car accident. After waking from a coma, he didn’t recognise his family and closest friends.

The animation, which was created by The Like Minded, goes on to explore themes of relationship breakdown and the frustration of not remembering everyday events, while taking the viewer along a journey as Tony and his family try to get to grips with a new way of life.

Importantly, the animation gives brain injury survivors and their loved ones guidance on seeking support - whether that be through ringing Headway’s nurse-led, freephone helpline or accessing information on coping strategies within its factsheets and booklets.

Catherine Maddy, director of communications at Headway, said: “At the heart of this year’s ABI Week campaign is our new animation video.

“A key aim of Headway’s Memory Loss: A campaign to remember is to increase understanding and raise awareness of the misunderstood and hidden effects of memory loss following brain injury.

“Although based on a fictional character, Tony’s experiences of memory loss are all too real. The film gives an honest and emotional insight into some of the struggles voiced by those living with the devastating consequences of memory loss.

“Through responses to our survey and our supporting campaign animation, we are working hard to raise awareness of the disabling effects of memory loss and improve life after brain injury.”

For support with memory loss after brain injury, contact Headway’s helpline on 0808 800 2244 or helpline@headway.org.uk, or for more information on the campaign, visit headway.org.uk/memory-loss