Small charities get a lift from #GivingTuesday

Web giving tuesday

Cash boost for small, local groups

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4th December 2014 by Graham Martin 0 Comments

Localgiving has announced the results of its Triple Tenner Tuesday promotion, successfully raising over £75,736 for small local charities across the UK in just a 24 hour window.

As part of #GivingTuesday this week, it encouraged public support by offering to triple 1,000 £10 donations through its Triple Tenner Tuesday campaign.

The scheme began at midnight on December 2 and ran for 24 hours. It was a huge success with 2,109 people donating on the day supporting 583 charities across the UK.

With its Triple Tenner Tuesday promotion, Localgiving aimed to raise awareness of the small local charities that provide huge benefits to communities across the country – and encourage charitable giving to help support them.

Each £10 donation made on the day was placed into a pool. 1,000 of these donations were then randomly selected to benefit from an additional £20 of match funding.

Stephen Mallinson, chief executive of Localgiving, said: "The UK’s first #GivingTuesday was a resounding success. We’re delighted with the results of our Triple Tenner Tuesday promotion, which demonstrates the power of match funding in encouraging people to donate.

“Localgiving’s mission is to support small, hard to reach charities across the country doing vital work for their communities, so we are thrilled to have helped so many local groups fundraise on the day.”