Animal Defenders International has created a film looking at two fox cubs on a fur farm

A new campaign to end the fur trade has been backed by actors Joanna Lumley and Brian Blessed

A Lifetime – created by Animal Defenders International – is a film that focuses on the brutal short lives of two foxes, brothers Borys and Eryk, born and killed on a Polish fur farm. ADI placed hidden cameras on the farm to capture this rare insight into an industry that kills more than 100 million animals a year.

Animal Defenders International president Jan Creamer said: “Over 100 million animals die for their fur every year.

“Our film shows the lives of these intelligent, feeling individuals and the cruelty they suffer when treated like a product. Just because they are not like us.

“Playful fox cubs, Borys and Eryk, grow up in a small cage and die a terrifying and painful death for vanity and trinkets. This is the real cost of fur – when you buy fur, you buy cruelty, not beauty or luxury.”

Lumley, said: “Be comfortable in your own skin, and not that of a poor defenceless animal caged and killed to provide it. Say no to fur and yes to helping these fashion victims. Please help ADI stop this brutal trade.”

Blessed also backed the campaign, pleading for those that want to wear fur to opt for faux alternatives.