Supermarket deal boost for social enterprise brewer

Brewgooder

Brewgooder is set to expand its work into Ghana after signing a supply deal with Tesco

17th September 2018 by Gareth Jones 0 Comments

A leading Scottish social enterprise is set to see its ethical beer sold across the country.

Brewgooder has secured a new UK listing with Tesco that will significantly advance its mission to bring clean water access to one million people.

Representing its biggest ever listing deal to date, the agreement will see the social enterprise supply single bottles of its popular Clean Water Lager to 481 Tesco stores across the UK, adding to its existing nationwide supermarket listings in ASDA and Co-op stores.

Launched in March 2016, Brewgooder donates 100% of its profits to fund clean water and sanitation projects in developing countries. To date, it has helped over 40,000 people across Malawi gain access to clean water. Now thanks to this new Tesco deal, Brewgooder plans to expand its clean water initiative into a second country, Ghana, in 2019.

By the end of next year, the brand hopes to have helped over 100,000 people gain consistent clean water access. Tesco customers will now have the chance to ‘Drink Beer, Give Water’ and help contribute towards this ambition.

Alan Mahon, founder of Brewgooder, said: “This deal marks another major milestone for Brewgooder and brings us closer to achieving our overall mission: to provide clean water to one million people.

“We’re really looking forward to involving Tesco and its customers with our mission. Our lager is a crisp, fresh tasting beer that has proven it can compete against the industry heavyweights on taste, but it also has the power to make significant social impact - just from people choosing to enjoy our beer at home or in a bar.”