Clever Greenpeace video uses a child's imagination to highlight impact of heavy duty fishermen
Environmental organisation Greenpeace has underlined the threat fishing companies are having on the Arctic in its latest chilling video.
The Little Explorer shows a young girl using her imagination to play out her dream of being on a deep sea mission before her beautifully created environment is decimated by a heavy duty trawler.
The video ends with the message: “The Arctic dream is becoming a nightmare.”
The film is at the forefront of Greenpeace’s campaign calling on fishing companies to stop destructive fishing in the northern Barents Sea and the waters around Svalbard, and for retailers and suppliers of well-known brands like Birdseye, Findus and Iglo as well as fish restaurants across Europe, not to use suppliers that engage in destructive fishing that damage the habitat.
A petition calling for more action to be taken to save the Arctic is available at SaveTheArctic.org and has been signed over 60,000 times.
Greenpeace teamed up with creative Agency Don’t Panic to create the video.
Joe Wade, its managing director and co-founder, said: “For this video we have bought a child's imagination to life, to capture the true beauty of the arctic.
“It is fragile, enchanting and home to some of the most unique creatures in the world, but unfortunately it is now under threat due to destructive fishing which is completely destroying life under the ice.
“We must stop this and join Greenpeace in their fight to protect the Arctic."