Children's charity enrolls Manchester United superstar to get more young boys talking about their problems

Wayne Rooney has been signed up by the NSPCC as its first ever children’s ambassador.

The Manchester United and England star, a father of two boys, will promote the children’s charity’s campaigns and services, especially those supporting other fathers.

The NSPCC hopes Rooney's support will encourage more boys to speak out about abuse or if they are struggling with bullying.

Getting boys to speak out more has become a focus for children’s charities over recent years. Four times as many girls as boys are contacting the telephone support charity ChildLine, with the number of boys calling the helpline falling by almost 10% last year.

“Every time I put on the captain's armband I'm filled with pride,” said Rooney. “I feel the same becoming the NSPCC's first ambassador for childhood and having the chance to help lead the fight for childhood.

It upsets me to think that there are so many children damaged by abuse - Wayne Rooney

“Being a dad of two young boys changes your perspective on everything. You never stop learning as a parent. It can be tough, and some parents need that bit of extra support.

“As a youngster I was lucky that my mum and dad always loved and supported me and my brothers. They helped make my dreams of becoming a footballer come true - I couldn't have done it without them.

“It upsets me to think that there are so many children damaged by abuse, or parents struggling to do their best but not able to give the kids the support they need.”

NSPCC chief executive Peter Wanless said: “Wayne shares our belief that childhood shapes who we become - but abuse never should.

“Awareness of child abuse has never been higher but we've also never had a better chance to tackle it. As our ambassador for childhood Wayne will help us reach more children and families than ever before. We're delighted to have Wayne on our team.”