WWF launches subscription service

Wwf subscription

Amazing Planet provides fun facts and features about the natural world, combining products with immersive digital content

2nd December 2019 by Gareth Jones 0 Comments

A new subscription has been launched which aims to get families learning about the environment.

WWF has launched a new, premium monthly subscription product aimed at families with children aged from six to 11.

Amazing Planet provides fun facts and features about the natural world, combining products with immersive digital content. It takes children on an exciting round-the-world adventure while teaching them about the weird and wonderful things that make planet Earth so special.

Each month, subscribers to Amazing Planet will be able to explore a different part of the world - from the Arctic to the Amazon and everywhere in between. The themed packs will contain bitesize information, activities, collectible cards and a free gift, alongside an interactive map and app - bringing children closer to the wonders of the natural world through the power of augmented reality. The app will also include regularly updated film clips, images, quizzes and interesting nature sounds, designed to engage and inspire children.

Kerry Blackstock, director of relationship marketing at WWF, said: “We know that young people really care about environmental issues and we hope that Amazing Planet will inspire a life-long passion for nature and wildlife, creating future advocates and change-makers that will join us on this monumental fight for our world.”

Amazing Planet is available to buy via the WWF website and offers the perfect gift for children this Christmas and beyond. Subscribers will receive 12 packs in total, after which time they will have the option to become an ongoing WWF donor. Subscriptions cost £10 per month, or a one-off payment of £100 for the year.

WWF has developed Amazing Planet in partnership with Kids Industries, an award-winning insight, strategy and creative agency who specialise in the family market.