Campaign group wants to find the hottest vegan

Web vegan chef

PETA launches bizarre publicity stunt competition in UK and Ireland

Paul Cardwell's photo

4th May 2016 by Paul Cardwell 1 Comment

Have you ever wondered who the hottest vegan in the UK and Ireland is?

Probably not, but animal rights campaign group PETA has launched a competition to come up with an answer in any case.

The controversial group – which last year proposed plastering Scotland’s ambulances with saucy adverts featuring a sexy nurse and the slogan "Lighten Your Load, Go Vegan” – says entrants will be judged on their enthusiasm for promoting vegan living and their attractiveness before finalists are selected for a public vote.

Vegan ambulance advert

Vegan ambulance advert

In promotional material – which doesn't really make it any clearer why the competition is being organised – the campaign group describes celebrities Ellie Goulding, Natalie Portman, Jared Leto, David Haye and Joaquin Phoenix as “hot vegans”.

Winners – one man and one woman – will each receive a one night stay for two at a London hotel with breakfast and dinner thrown in – presumably meat, eggs and dairy foods are off the menu.

Launching the competition PETA director Mimi Bekhechi claimed: "Vegans are, on average, slimmer and healthier and have more energy than their meat-eating peers – plus there's nothing sexier than compassion.

"Everyone who enters this contest is already a winner for eating delicious, healthy foods that didn't harm a hair, feather or fin on an animal's body."

Entrants must be at least 18 years of age and can enter online at

4th May 2016 by Alexandra

It's a great idea. Finding good-looking spokespeople for the cause who aren't celebrities but "real" people with real-life experiences, who are easy to relate to and may have had health benefits from going vegan, lost weight or similar, seems like a good way of inspiring others to make the choice to go vegan. Can't wait to see the winners!