Racy campaign would drive home health message, says PETA
An animal rights group wants to plaster Scotland’s ambulances with pictures of a saucy nurse.
People For The Ethical Treatment of Animals (PETA) is offering to place free sexy pro-vegan ads on the side of emergency vehicles.
The group says it made its indecent proposal in response to reports that the Scottish Ambulance Service (SAS) is one of many across the UK to buy expensive new equipment – costing more than £3.5 million – in order to accommodate larger patients.
PETA’s proposed ads features a cleavage flashing sexy nurse and reads: "Lighten Your Load – Go Vegan. Vegans Are 10 to 20 Pounds Slimmer Than Meat-Eaters.”
The best thing that anyone can do to keep the ambulance at bay and help animals is to go vegan
Kirsty Henderson, PETA's campaign coordinator, said: "Our proposal is a win-win situation: potential patients will get the point that a vegan diet is better for their health, and Scottish ambulance services will avoid the additional financial strain of buying equipment for bigger patients
"The best thing that anyone can do to keep the ambulance at bay and help animals is to go vegan."
In its letter to Pauline Howie, chief executive of the SAS, PETA points out that vegans are more likely to be healthy than people who consume meat and dairy foods and that a pure vegetarian or vegan diet can be a safe way to lose excess weight.
"In addition, every person who goes vegan spares many animals from the cruelty of factory farming and slaughter – including saving chickens, turkeys and other animals from having their throats cut and piglets from having the tips of their teeth and their tails cut off without any pain relief," the charity writes.
A Scottish Ambulance Service spokesman said: “We have no plans to carry any such advertising on ambulances.”
